Brand Background
Brand Name: SIRIO
Brand Positioning: Organic Natural Perfume
Brand Story: “Born from the earth's purest essences, SIRIO crafts organic, natural perfumes that capture the soul's whispers and nature's untouched beauty.”
Brand Positioning: Organic Natural Perfume
Brand Story: “Born from the earth's purest essences, SIRIO crafts organic, natural perfumes that capture the soul's whispers and nature's untouched beauty.”
Vision and Mission
Brand Vision: To become the world's leading brand of organic natural perfumes, advocating for a healthy and environmentally friendly lifestyle.
Brand Mission: To provide consumers with pure, safe, and high-quality organic natural perfumes, enhancing their quality of life and happiness.
Brand Mission: To provide consumers with pure, safe, and high-quality organic natural perfumes, enhancing their quality of life and happiness.
Target Market
Target Customers:
Consumers who pursue a healthy and environmentally friendly lifestyle.
High-end customers who love natural and organic products.
Individuals with a unique taste and requirements for perfume.
Product Strategy
Product Features:
Pure Organic Ingredients: All perfumes are made with organically certified natural plant essential oils, free from any artificial fragrances and harmful chemicals.
Eco-friendly Packaging: Use recyclable and biodegradable materials for packaging to reduce environmental pollution.
Variety of Choices: Offer a wide range of fragrance options, such as floral, fruity, and woody scents, to meet different consumer preferences.
